Mascara: Rimmel Max Volume Flash

I don't really use a lot of Rimmel other than their mascaras. I guess it's because they were the brand of my teenage years! I've seen a lot of positive reviews for the Sexy Curves mascara so, as their mascaras are very reasonably priced, I thought I'd get a couple to try out.

Rimmel's Max Volume Flash is available at Rimmel stands all over the place. I've seen it at Boots, Superdrug, Tescos and Asda. This costs about £6.49 but prices may vary depending on the shop.


I've got to admit, even though I'm not a pink girl, I do love the bright pink tube! It makes it very easy to identify this mascara in my somewhat large collection. I chose the "ultra-black" option this time. I will always chose something along the lines of "ultra-black" over "black" as I like a very dark colour on my lashes.


This has a really big wand! The bristles towards the handle are really quite long and they taper toward the tip. It's a "traditional" type of wand - stiff, rather than a flexible rubber wand. Despite the size, I don't have problems applying it. Sometimes with a massive wand, I find it difficult to coat all my lashes but I don't have that problem with this one. The formula was quite thin at first. This is definitely a mascara that gets better with being open for a couple of weeks. I wasn't impressed at first but it definitely got better as it dried a little.


Naked lashes!


I really like this mascara! It's on my "to buy again at some point" list. While I don't get anything like the 14x (don't forget it's only "up to") volume that the label suggest, I do get fantastic volume and quite a bit of lengthening. It will clump if you add too many coats or if you wait too long between coats but if you apply a couple of layers quite quickly, it looks great! It will hold my curl for a few hours. I have been using this a lot in my FOTD posts, even though I quite often forget to mention which mascara I have used.

Removal is really east, it comes straight off with my duo-layer eye make up remover or with my cleansing oil. There's no flaking or irritation. Overall, a winner.