Maybelline Beauty Bloggers Event

After a couple of exhausting days, I get to dust off the "Beauty Bloggers Event" and "London" tags once again! I've had to miss a few events this summer due to work commitments, so I was thrilled to be able to get down to London to see what Maybelline had to say.


The event was held at L'Oreal HQ in Hammersmith, a part of London I hadn't been to before. Fortunately, I had run into Jen (Mizz Worthy) in Selfridges earlier in the afternoon so we were able to arrange to meet up later and head over to L'Oreal together.

The event was organized by Headstream PR, who have organized a few events now! It was quite busy at the event itself, but I did get to meet the lovely Vex in the City which I was quite excited about as I do love her blog! I saw one or two other faces that I recognized from their blogs so it was nice to say hi to them as well!

So, we had a few presentations dealing with Maybelline as a brand. The first dealt with their promotional ideas for 2010, which looked full of colour (something you'll know I love!). Then we were shown about all their best selling products, including a large number of mascaras. Finally, they went into some detail about their new vibrating mascara and the Color Sensational Lipsticks. The lipsticks caught my eye, mainly due to the unique packaging. I like that they're grouped into colours, it'll make it easier to pick one out. The lids cover the whole tube and are coloured for each group (red, pink, brown and plum).

One thing that was pointed out about the lipsticks was that they try and make the colour of the label as close to the colour of the lipstick as possible. Genious! How many times have you seen a nicely coloured label, only to open the lipstick and go "wtf, ew"? I like having coloured labels! I always have to open my MAC lipsticks as I can never remember what the colour looks like.

We were given two very generous goodie bags! One contained the new products - the mascara and a selection of lipsticks. The other contained a good range of products to try out. We were also offered a foundation to try. We were asked to choose which one we wanted to try and which shade. I thought this was a pretty fantastic way of doing it, the foundations I receive tend to be far too dark for me. I chose "Light Porcelain" from the Dream Satin Liquid range.


Several table were set up along the room where we could look at and test out several of Maybelline's products. I had a good look at the nail polishes and the new lipsticks! One or two colours caught my eye so I'll be investigating those more. I quite fancy trying the lipglosses as well as the few I tested on the table appeared glossy and well pigmented.

Unfortunately I couldn't stay until the end of the event, but I hear everyone had a good chatter!

If I'm entirely honest, Maybelline is a brand that I have previously given very little attention to. I was aware of their mascara range as I've always been happy with those in the past, plus they're all very well priced for the budget! I'm looking forward to trying out my new products and, as always, will give you my honest thoughts on them. I can't say I'll be using everything as one or two items have already ended up in my Youtube contest prize box, mainly items that I can see straight away are not a good colour for my skintone. But, you bet I'll be using those mascaras!